Very often promotional activity is associated with huge billboards in the streets and TV commercials. And it is so: this type of advertising is very expensive and available only for the wealthiest businesses. If we do not have a large advertising budget, we can save the day with – believe it or not – an idea. A good idea for promotion supported with appropriately selected activities may make a product popular, as people will be eager to talk about it, and the cost of such a campaign would prove surprisingly low. Limitations have perfect impact on creativity. The better the idea and the better the tale, the less money we spend on efficient promotion.