Can anything be promoted ?

When you have an idea, skills, tools, and money, you can attract attention to any product. Yet the notion of promotion requires that our product ‘catches up’, that is accepted and recommended by its first buyers to others. If it […]

Promotion? It’s too expensive for me…

Very often promotional activity is associated with huge billboards in the streets and TV commercials. And it is so: this type of advertising is very expensive and available only for the wealthiest businesses. If we do not have a large […]

Advertising is forbidden in my sector.

There are sectors, e.g. the medical industry, where advertising is forbidden for ethical reasons. Yet what is necessary rather than forbidden is truthful information that would reach the people in need of information. Making the communication understandable and legible, and […]