People from outside your company have a fresh look at your business, they see things that you may often fail to notice. This is true both about strengths and weaknesses. A company specialising in promotion contributes knowledge, contacts, and new ideas and tools. A change, a certain commotion related to its appearance makes a good impact on the creativity of regular staff, and takes them out from the everyday routine. Obviously, employment of an external operator entails costs. Yet at the same time it generates savings. You save our time and that of our staff. You avoid the costly mistakes that everyone blazing the new trails makes. You can focus on the areas in which you are the best: the core of your business.