Goethe-Institut Krakau

Ms Iwona Haberny, owner of Agencja Promocyjna OKO, is the organiser of promotional activities around another event organised by the Goethe-Institut Krakau. In April 2013, invited by the Institute, Herta Müller, a German Nobel prize winning writer visited Kraków. The promotional campaign prepared by Mrs Haberny, met all our expectations, was not only organised professionally and perfectly but the same time displayed the personal passion of Iwona. In 2014, the Goethe-Institut Krakau organised a huge, all-year-long project under the motto of Game Instinct! (SPIELTRIEB!). From the very beginning, Ms Haberny supervised all promotional activities. Thanks to her professionalism, knowledge of the media, various circles or recipients, and mechanisms of advertising online and in community portals, her integrated and well designed actions are always exactly right. Every event is given a proper publicity, and we always attract more visitors than we can accommodate. Ms Haberny inspires us with interesting ideas, provokes, and continues to seek for ever more interesting promotional solutions. Thanks to her involvement, our project gained vast media resonance and, first of all, reached broad ranks of recipients. It is with full responsibility and plenty of friendliness that we recommend Mrs Haberny as a credible partner in all activities organised around events that include the concept of the promotional campaign, its implementation throughout the whole project and/or event, and wrap-up, including the report on all information that was published in the media.

Daniel Göpfert

Director of the Goethe-Institut Krakau