It is never too early for promotional activity. It makes sense to build a coherent brand and to draw attention to your products from the very beginning. What is any other way to make the potential clients learn about you and about them? It is, however, worthwhile to adjust your budget for promotion to the current capacity of the firm. For the start: a good name, a recognisable logo, well designed and legible offer, and a list of clients we want to reach. A good idea which will makes us stand out from the competitors, and will be a pleasant surprise for the first customers so that they start talking about us and recommend us to the others doesn’t cost anything in most cases this, but is highly efficient.