People from outside your company have a fresh look at your business, they see things that you may often fail to notice. This is true both about strengths and weaknesses. A company specialising in promotion contributes knowledge, contacts, and new […]
There are sectors, e.g. the medical industry, where advertising is forbidden for ethical reasons. Yet what is necessary rather than forbidden is truthful information that would reach the people in need of information. Making the communication understandable and legible, and […]
Very often promotional activity is associated with huge billboards in the streets and TV commercials. And it is so: this type of advertising is very expensive and available only for the wealthiest businesses. If we do not have a large […]
It is true. We can read through a whole newspaper failing to notice a single ad, and most people use the commercial breaks on TV to go out to brew a cup of tea, unless they switch to another channel. […]
It is never too early for promotional activity. It makes sense to build a coherent brand and to draw attention to your products from the very beginning. What is any other way to make the potential clients learn about you […]
A campaign is successful when the goals set for it have been met. They must be formulated precisely, best in specific numerical values, even before we embark on our work. In the case of one product, 1000 sold pieces is […]